Previous Work and Experience
Freelance SEO Consulting, Agency, and In-house SEO Management for Small and Medium Businesses, Enterprise, Higher Education, and Healthcare Industry Clients
SEO Industry Experience
Arizona College of Nursing
SEO Specialist | SEO Strategy, Technical SEO, CRO, Local SEO, Content Management, Blogging
At my previous role with this private CCNE-accredited nursing college, I directed comprehensive SEO strategies that drove qualified traffic which lead to a 22% increase in organic conversions by end of 2022 and a further 30% increase in 2023, contributing significantly to revenue growth. This was also partly a result of an overhaul to the site, leading to many performance increases, such as achieving an average 1.98 second mobile load time.
I also implemented local SEO strategies across all 18 of Arizona College’s markets across 12 states and revamped the editorial process, increasing blog traffic by 73% in 2023. Additionally, I pioneered the use of AI tools for automation and content generation, delivering over 11,000 words of informational content.
+22% increase YoY in conversions by end of 2022
+30% increase YoY in conversions through 2023
Achieved average of under 2 seconds load speed
Increased traffic to the blog by +73% YoY
Digital Third Coast
Search Engine Optimization Specialist | Technical SEO, Competitor Analysis, Digital Strategy
During my tenure at Digital Third Coast, I performed in-depth technical SEO audits for websites with over 10,000 pages, including non-profits, e-commerce, and B2B clients. My recommendations focused on improving Google Core Web Vitals, user experience, and keyword rankings. I also identified gaps in competitor strategies, enabling clients with marketing budgets exceeding $10 million to rank for keywords that better targeted their KPIs in highly competitive markets.
Additionally, I delivered client-facing reports, dashboards, and audits that supported the business case for SEO initiatives, ultimately improving client retention and assisting in the resolution of escalated situations.
Audited 25+ Client Accounts
Performed Technical Audits on Multiple 10k+ page sites
$10 Million+ Marketing Budgets
Created Client-Facing Reports and Presentations
Levy Online
SEO Specialist | Assistant Account Management, SEO Strategy, Technical SEO, SEO Copywriting
As an SEO Specialist and Assistant Account Manager at Levy Online, I designed and managed comprehensive SEO strategies for 10-15 clients simultaneously. This involved conducting keyword research, creating and optimizing web content, performing content gap and competitor analysis, and implementing customized schema markups. I also conducted regular audits on over 20 client sites, applying best practices and implementing technical strategies to improve Lighthouse performance scores to 85 or higher.
For clients with up to 18 physical locations, I built and optimized Google My Business profiles to enhance lead generation and successfully resolved more than 25 arbitrary profile suspensions. To drive results, I leveraged a range of agency tools for both global and local SEO, including Yext, BrightLocal, and Moz Local.
Designed SEO Strategies for 10-15 Clients at Once
Performed SEO Audits for 20+ Clients
Local SEO Strategy for 18-Location Healthcare Client
Successfully Resolved 25+ Google Business Profile Suspensions
Liberty University
SEO and Digital Marketing Analyst | SEO Copywriting, Keyword Research, SEO Audits
At Liberty University, I served as a Search Engine Optimization Strategist and Content Marketing Specialist. Utilizing tools like SEMrush, Google Analytics, and Google Search Console, I optimized various types of content, including articles, landing pages, and high-converting sales funnel content. By leveraging user research insights specific to online learners, I increased keyword rankings by 22% year-over-year.
I also spearheaded a major content migration project, successfully transferring over 800 web pages to WordPress while optimizing them for mobile and desktop user experience, conversion rate optimization, and site speed.
My content strategies for SEM and PPC campaigns resulted in a 44% increase in year-over-year goal conversions during 2018/2019. Additionally, my SEO efforts improved search rankings from unranked positions to the first page of Google, leading to a 41% increase in site traffic within the first three months.
Increased Keyword Rankings by +22% YOY
Migrated Content for Over 800 Web Pages to WordPress
Increased YOY Goal Conversions by +44% in 2018/2019
Increased Site Traffic by +41% in the First Three Months